July 7th, 2010
Earlier today, I posed the following question on SSC’s Facebook fan page (you should “like” us, if you haven’t already . . . #justsaying): Is Lebron James taking the immense PR power of announcing his new NBA team a little too far with his hour-long exclusive announcement on ESPN Thursday night? That question arose from [...]
Tags: Bizarre Publicity, ESPN, Joe Johnson, Lebron James, NBA, NBC, PR Gone Too Far, social media
Posted in
public relations, social media |
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June 15th, 2010
The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time where we get to be creative in helping a company develop its main messages. We get to plan what we want to do with those messages and how they will work. We send test balloons to reporters; we research what are the most favorable key words for SEO; we lay down the groundwork for a communications platform.
Tags: agency, clients, Communications, messaging
Posted in
Business Relations, Consulting, Corporate Communication, Media Relations, business development, messaging, public relations |
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June 15th, 2010
This morning’s news that the U.S economy added 431,000 jobs in May should be seen as a positive. Let’s face it, if the announcement was the opposite – U.S economy loses 431,000 jobs in one month – there would be those who blame President Obama and there would be those who blame President Bush. Such is life in America these days.
Tags: bias, Bush, headlines, language, media, media literacy, New York Times, Obama, The Nation, The Weekly Standard, Wall Street Journal
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Uncategorized |
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May 7th, 2010
Blippy’s recent #EpicFail involving the release of four users’ credit card numbers via a Google search caused quite a stir within not only the tech media, but also the mainstream press, as people started to question how supposedly secure social networking services, such as Blippy, Foursquare, Gowalla and the like, could allow sensitive information to [...]
Tags: Blippy, Communications, communications strategy, platform, start ups, tech crunch
Posted in
Consulting, public relations |
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April 29th, 2010
Earlier today, New York Times reporter Nick Bilton posted this tweet: Off record chat w/ Facebook employee. Me: How does Zuck feel about privacy? Response: [laughter] He doesn’t believe in it. This tweet reminds me of a poster I once saw in college showing, from one perspective, a beauty queen and from another, an old-maid. [...]
Posted in
Corporate Communication, messaging, public relations, social media |
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April 16th, 2010
I spent about two hours the other night trying to write incredibly eloquent prose for something I came to realize could be spelled out in six simple words:
I want to build something great…
Tags: business development, clients, new hire
Posted in
Consulting, Corporate Communication, public relations |
1 Comment »
March 21st, 2010
My wife makes fun of me for using Twitter. She’s a kindergarten teacher who has to make sure her kids’ mittens are on and doesn’t have time to enter the vast social media world. So when she sees me sitting on the couch, half paying attention to the TV, half paying attention to her, and [...]
Tags: Communications, expert, media, social media, trust
Posted in
messaging, social media |
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March 21st, 2010
Hulu’s TV ad during the sure-fire, can’t miss, absolutely number one show that everyone will be talking about (for if not 24 hours, a good couple of days…which in Internet-time is a freaking eternity), event of the year proved to be a strong topic of discussion. For those not in the know, Hulu helps “people [...]
Tags: advertising, Communications, hulu, messaging, public relations, television
Posted in
messaging |
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March 21st, 2010
Yesterday, while watching President Obama’s press conference, my mind started to wander right after the president’s curt response to Ed Henry. Maybe it was because the camera panned out over the White House Press Corp, those noblest of reporters, and I wondered what would happen if I was a journalist in that room and the [...]
Tags: Communications, Media Relations, politics, press conferences, social media
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Uncategorized |
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March 21st, 2010
I love technology. I love air conditioning and microwaves, refrigerators and electric blankets. I love being able to write this sentence over 6 times without wasting paper or ink or ribbons. However, technology has numerous negative effects we fail to see because we’re so amazed by the shiny objects in front of our eyes. (And [...]
Tags: Communications, communications platform, companies, PR, public relations, social media, Technology
Posted in
Consulting, Corporate Communication, Technology, public relations |
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March 21st, 2010
I watch a lot of TV. From 5pm until 2 am, my TV is on. It doesn’t necessarily mean I’m sitting in front of the sleek screen, but it does mean that I can warm my apartment with the heat that emanates from my LCD. With a lot TV watching comes a lot of DVRing. [...]
Tags: messaging, social media
Posted in
Corporate Communication |
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March 9th, 2010
When I meet people and we start discussing our occupations, I always find it both fun and infuriating to describe what I do. I am called various names — flack, spinster, spin-meister — all of which have negative connotations. There is a general perception in the corporate world that public relations brings nothing to the [...]
Posted in
Consulting, public relations |
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March 9th, 2010
Last month, I wrote an article for Mashable about Twitter and retweets. It was a fun experience, especially since I don’t fashion myself as a journalist or blogger. Typically, when I write, it’s for a client and the idea for a piece stems from discussion. Client X sees this trend in his/her field and wants [...]
Tags: bloggers, Communications, journalists, Media Relations, pitching, public relations
Posted in
Media Relations, public relations |
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March 9th, 2010
One cannot not communicate. Communications theorist Paul Watzlawick deemed this as one of five axioms about communication between two individuals. He thought that since every behavior is a type of communication, and because behavior does not have an opposite, (anti-behavior? No.) it is not possible not to communicate. In other words, even when we don’t [...]
Tags: Communications, communications strategy, crisis, employee, internal communications, media, public relations, strategy
Posted in
Corporate Communication |
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March 9th, 2010
There is a growing conversation within the public relations profession about how to best define PR. Is it putting the “public” or the “relations” back in public relations? Either way, there seems to be some kind of disconnect, and according the proponents of each philosophy believe that social media is both the disrupting agent and [...]
Tags: Communications, communications strategy, connecting, messaging, perception building, public relations, strategy
Posted in
public relations |
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March 9th, 2010
One of the worst kept, dirty little secrets about our industry is that it is a revolving door; from employees to clients, it’s a rare feat when a partnership (whether external or internal) lasts longer than a year or two. Yes, there are some really good firms whose attrition rates are the cause of envy, [...]
Tags: Communications, communications strategy, mentor, mentoring, public relations, revolving door
Posted in
mentoring, public relations |
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March 9th, 2010
There are some days I wish I were talented at something useful – like a scientist who understands the natural world or an engineer who understands the mechanical world. Because let’s face it, playing with words to build perception and influence audiences can only go so far. I mean, if I were stranded on a [...]
Posted in
Business Relations, public relations |
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March 8th, 2010
I kept up with my 2009 resolution of attending social events last Friday night as I “lurked” at the Social Vibe/Joe Marchese-sponsored Social Media Happy Hour at The Benjamin Hotel. It was your typical incestuous (and not in the bad way. Then again, the term “incestuous”, I guess, is never seen in a positive light) [...]
Tags: Communications, communications technology, conversation, media, social media, Technology, transparency
Posted in
Corporate Communication, Media Relations, Technology, messaging, public relations, social media |
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March 6th, 2010
Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting messaging documents, but what it means to be a trusted advisor, someone who has the ear of a client, offering [...]
Posted in
Business Relations, Consulting, Corporate Communication, public relations |
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March 6th, 2010
This post initially ran on the PR Breakfast Club’s site. Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our field: It takes all types to be a successful communicator. Some are bold and [...]
Tags: business development, Communications, communications platform, communicator, platform, professional, public, public relations, relations, strategic, strategy, tactic
Posted in
Consulting, business development, public relations |
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