Retail Mergers and Acquisitions Firm

issue:

a new york-based retail mergers and acquisitions company needed help raising awareness of their services and getting their messages in front of target audiences.

solution:

we quickly built awareness by developing a corporate messaging platform to better frame the company and to position the firm’s principal as a subject matter expert with retail and financial media.

result:

with a new communications platform, we were able to cascade the company's compelling messages throughout their communications collateral and conducted an intensive media relations campaign. in the span of a year, we were able to create coverage based on these new messages and capitalize on retail and business issues for high-level placements (New York Times, BusinessWeek, US News & World Report to name a few), raising the firm and its senior management’s profile. as a direct result of our strategic placements of the firm’s key messages, our client was able to secure new business.