Earlier today, I posed the following question on SSC’s Facebook fan page (you should “like” us, if you haven’t already . . . #justsaying): Is Lebron James taking the immense PR power of announcing his new NBA team a little too far with his hour-long exclusive announcement on ESPN Thursday night? That question arose from [...]
The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time where we get to be creative in helping a company develop its main messages. We get to plan what we want to do with those messages and how they will work. We send test balloons to reporters; we research what are the most favorable key words for SEO; we lay down the groundwork for a communications platform.
Blippy’s recent #EpicFail involving the release of four users’ credit card numbers via a Google search caused quite a stir within not only the tech media, but also the mainstream press, as people started to question how supposedly secure social networking services, such as Blippy, Foursquare, Gowalla and the like, could allow sensitive information to [...]
Earlier today, New York Times reporter Nick Bilton posted this tweet: Off record chat w/ Facebook employee. Me: How does Zuck feel about privacy? Response: [laughter] He doesn’t believe in it. This tweet reminds me of a poster I once saw in college showing, from one perspective, a beauty queen and from another, an old-maid. [...]
I spent about two hours the other night trying to write incredibly eloquent prose for something I came to realize could be spelled out in six simple words:
I want to build something great…
I love technology. I love air conditioning and microwaves, refrigerators and electric blankets. I love being able to write this sentence over 6 times without wasting paper or ink or ribbons. However, technology has numerous negative effects we fail to see because we’re so amazed by the shiny objects in front of our eyes. (And [...]
When I meet people and we start discussing our occupations, I always find it both fun and infuriating to describe what I do. I am called various names — flack, spinster, spin-meister — all of
Last month, I wrote an article for Mashable about Twitter and retweets. It was a fun experience, especially since I don’t fashion myself as a journalist or blogger. Typically, when I write, it’s for
There is a growing conversation within the public relations profession about how to best define PR. Is it putting the “public” or the “relations” back in public relations? Either way, there seems to be some kind of disconnect, and according the proponents of each philosophy believe that social media is both the disrupting agent and [...]
One of the worst kept, dirty little secrets about our industry is that it is a revolving door; from employees to clients, it’s a rare feat when a partnership (whether external or internal) lasts longer than a year or two. Yes, there are some really good firms whose attrition rates are the cause of envy, [...]
