Posted on March 9 2010 by Josh Sternberg
There are some days I wish I were talented at something useful – like a scientist who understands the natural world or an engineer who understands the mechanical world. Because let’s face it, playing with words to build perception and influence audiences can only go so far. I mean, if I were stranded on a [...]
Posted on March 8 2010 by Josh Sternberg
I kept up with my 2009 resolution of attending social events last Friday night as I “lurked” at the Social Vibe/Joe Marchese-sponsored Social Media Happy Hour at The Benjamin Hotel. It was your typical incestuous (and not in the bad way. Then again, the term “incestuous”, I guess, is never seen in a positive light) [...]
Posted on March 6 2010 by Josh Sternberg
Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting messaging documents, but what it means to be a trusted advisor, someone who has the ear of a client, offering [...]
Posted on March 6 2010 by Josh Sternberg
This post initially ran on the PR Breakfast Club’s site. Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our field: It takes all types to be a successful communicator. Some are bold and [...]