Posts Tagged 'Bizarre Publicity'

Lebron James’ ‘Exclusive’ Announcement: Wise PR Move or Bizarre Publicity Stunt?

Posted on July 7 2010 by Josh Sternberg

Earlier today,  I posed the following question on SSC’s Facebook fan page (you should “like” us, if you haven’t already . . . #justsaying): Is Lebron James taking the immense PR power of announcing his new NBA team a little too far with his hour-long exclusive announcement on ESPN Thursday night? That question arose from [...]