Alan Johnson, Author at Sternberg Communications

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Customer Engagement

Loyalty Programs: How to Retain and Motivate Clients

By Alan Johnson
July 29, 2024

Loyalty programs are a powerful tool for retaining and motivating clients. These programs incentivize repeat business, enhance customer satisfaction, and build long-term relationships. 59

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Customer Engagement

Customer Service: The Impact of Quality Service on Client Attraction

By Alan Johnson
July 4, 2024

In today's highly competitive market, excellent customer service is a crucial factor in attracting and retaining clients. Quality service not only helps in winning new[more...]

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Advertising & Campaigns

Video Marketing: Effectiveness and Implementation Methods

By Alan Johnson
April 15, 2024

In the dynamic landscape of digital marketing, video content has emerged as a powerful tool for engaging audiences, conveying messages, and driving conversions. Video marketing[more...]

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Advertising & Campaigns

Email Marketing: How to Use Email Campaigns to Attract Customers

By Alan Johnson
March 23, 2024

Email marketing is a powerful tool for attracting customers and nurturing relationships. When executed effectively, email campaigns can drive engagement, increase sales, and build brand[more...]

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Advertising & Campaigns

PPC (Pay-Per-Click) Advertising: Advantages and Disadvantages

By Alan Johnson
March 5, 2024

Pay-Per-Click (PPC) advertising is a popular and effective digital marketing strategy used by businesses to drive traffic to their websites and generate leads. By paying[more...]

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Marketing

Marketing vs Sales: What’s the Difference and How They Interact

By Alan Johnson
February 22, 2024

In the world of business, marketing and sales are two crucial functions that play distinct yet interconnected roles. Understanding the differences between marketing and sales,[more...]